Social Media Management
A consistent presence, planned monthly, so you are not scrambling on a Sunday night.
Most small business social media runs in bursts: four posts in a week, then nothing for two months. The account is not failing because the posts are bad. It is failing because it is inconsistent, and consistency is the whole mechanism.
What you get
- A monthly plan, so nothing is invented the night before
- Posting on a schedule you can actually sustain
- Content shot and edited — not stock images with your logo on them
- Captions in English, Spanish, or Portuguese, written for your customers
- Replying to comments and messages, because an ignored DM is a lost job
- Monthly reporting on what moved and what did not
Who it’s for
Businesses whose customers check Instagram before calling — trades, clinics, restaurants, salons, cleaners, studios — and owners who know they should post and never do.
Available across Boston, Framingham, Wellesley, Needham, Newton and the wider Northeast, in English, Spanish, and Portuguese.
How it works
Four steps, in this order.
01
Plan the month
What is going out and why, agreed in advance. Planning is what separates a presence from a panic.
02
Make the content
Photo and video shot for the purpose, in batches, so one afternoon covers weeks of posts.
03
Post and reply
Consistently, on schedule, with someone actually answering the messages it generates.
04
Read the results
Which posts brought profile visits and enquiries — not which got the most likes.
Common questions
How often should my business post?
Twice a week, sustained for a year, beats daily for a month and then silence. Pick the cadence you can hold. Consistency outperforms volume for almost every local business.
Do you use my photos or make new ones?
New ones, generally. Stock images are the fastest way to look like every other business in your category. Shooting real content is most of what makes an account look credible.
Where
AXIS is based at 1253 Worcester Rd Ste 202, Framingham, MA 01701.